Kind Magazine is on a mission to awaken consciences and provoke action by shedding light on the harsh realities our planet is facing. The approach is direct, perhaps even brutal, but always grounded in sincerity. The underlying concept is that to spark real change, people must confront and understand the severity of the environmental challenges the world is facing. The structure takes shape through the four elements of nature – fire, air, water and earth – which punctuate the four chapters.